Burger is an all – American dish that almost everyone in the world enjoys. Thick patties, soft buns and a host of toppings and sauces to go along with it, it’s no surprise that innovations on this foodie favorite are as common as the food retailers who offer burgers on their regular menu.
But along the streets of New York City, a food truck goes around selling the most expensive burger that you can ever find. The exorbitant price tag on this one – of – a – kind burger can be derived from the food items found in the burger that makes it almost an exclusive meal for the rich. At $666, this burger dubbed by creator Franz Aliquo as the “Douche Burger”, this burger is certainly something that you would have to think about thoroughly before purchasing.
The “Douche Burger” was created by Aliquo as an answer to his girlfriend’s challenge to create a burger that will cater to the taste of rich people. This was based on their perception that burgers should be about the meat, the bun and the cheese – something that simple and classic but with amazing flavor. However, with the onslaught of expensive burgers with a variety of toppings and sauces, Aliquo decided to take on the challenge and create a burger to top all the over – the – top burgers that are on sale.
The patty is made from Kobe beef stuff with foie gras and covered with gruyere cheese melted in champagne steam. The toppings include lobster, truffles, caviar and a BBQ sauce made from coffee called Kopi Luwak which is one of the most expensive coffee grinds in the world. And to add another layer of luxury to this already luxurious food, the entire thing – patty and toppings – is covered in gold leaf wrapper. The only item on this burger that is reasonably priced for the Regular Joe is the bun. Despite being wrapped in gold leaf, this burger is edible and may be enjoyed if you ever decide to purchase one from the 666 Burger food truck that Aliquo drives around New York.
Aliquo admits that his burger is excessive and that it’s a marketing ploy which has helped boost their sale. His food truck actually sells regular burgers at $6.66; while people go to their truck to look at the burger that makes people scratch their heads, they end up buying the regular burger thus adding to the truck’s daily sales. He says however that the burger was intended not only as an answer to a challenge and as a new marketing strategy but also as a means to showing how excessive some burger innovations have become, so much so that it’s no longer about the burger essentials but about the things piled up on top of it. Whatever happens, Aliquo can still claim his stake at being the creator of a burger that will surely pique any foodie’s curiosity.